- One document, five pages max. Page 1: how the business looks online right now - listings, reviews, website gaps. Pages 2-3: what two local competitors do better. Pages 4-5: three specific AI quick wins ranked by effort, like review-reply drafts, a FAQ chatbot, or automated follow-ups. The deliverable is decisions, not a lecture.
- Feed Muse the business name, location and competitors, and have it pull together review themes, listing gaps and rival positioning. Draft the audit in Muse, then check every fact yourself against the live listings before delivery. The rule that keeps you credible: nothing goes to the client that you have not personally verified.
- Price $150-$300 depending on business size. Offer the first audit at half price in exchange for a written testimonial and permission to show a redacted sample. Find prospects where neglect is visible: stale Google listings, unanswered reviews, no website updates in a year. Pitch on Upwork, local chamber directories, and one polite cold email a day. No income is guaranteed - this is a real service with real rejection, and the first yes is the hardest.
Useful?