Counterfeit copies of BTS ‘SWIM’ single spotted on major Chinese shopping platform

Analysis shared by an academic and compiled from fan tips says Temu is listing and advertising unauthorized ‘SWIM’ CDs, underlining renewed IP risks for BTS merchandise and the limits of platform self-regulation.

In this brief: 2 sections 1 min read

- Professor Seo Kyoung-duk shared findings on social media based on tips from ARMY members.
- Listings for BTS ‘SWIM’ single CDs were confirmed to be sold via Temu without authorized distribution.
- The platform ran targeted advertising that promoted the illegal offers, according to the report.
- Genuine ‘SWIM’ CDs are distributed through authorized channels like Weverse Shop.
- Open sales and ads for counterfeits risk revenue and fan confusion.
- Experts argue global marketplaces must improve copyright enforcement to protect K-pop IP.

Read full analysis on cineplay.co.kr

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