- Selection announced by South Korea national team coverage in Business Upturn
- "Jump" named official goal celebration song to be played at goals during the tournament
- Announcement highlights crossover of K‑pop and national sports presentation
- Gives "Jump" repeated live exposure to stadium audiences and international broadcasts
- Reinforces BLACKPINK as a cultural export tied to South Korea’s global events
- May spur social media clips and fan edits of goals set to the song
- Article notes "Jump"'s energetic production and chorus as a natural fit for sporting events
- Reports increased social media use of the song with football edits ahead of the tournament
- Frames decision as part of a trend of national teams choosing contemporary pop to engage younger fans
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