Named global promotional ambassador for the National Museum of Korea
RM has been named the National Museum of Korea's first global promotional ambassador and will work with the museum on outreach to introduce Korean history and traditional culture overseas.
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The museum announced RM's appointment and said he will join promotional activities to introduce Korean cultural heritage worldwide.
The article notes this is the museum's first time naming a global promotional ambassador.
The museum presented RM with a special edition 'Daedongyeojido' cultural product at the appointment ceremony.
The museum referenced RM's prior donations (reported in 2021 and 2022) to a foundation supporting overseas cultural heritage preservation.
It notes RM's personal interest in traditional Korean culture and art and mentions a planned special exhibition of his personal collection at SFMOMA in October (as reported in the article).
Museum director expressed expectations that RM will help the museum reach global audiences.