Final hearing set in Belift Lab vs Min Hee‑jin NewJeans–Illit dispute

The dispute between two agencies over alleged copying and public comments by a former executive reached its final hearing phase, with a Seoul Western District Court set to issue a judgment in November; the case has drawn broad industry attention to creative ownership and public commentary by executives.

In this brief: 2 sections 1 min read

- Belift Lab filed for 2 billion won, alleging Min's statements led to reputational damage for Illit
- Min filed a 5 billion won counterclaim saying Belift Lab's response harmed her reputation
- Dispute escalated publicly after Min's April 2024 press conference alleging copying
- Eighth and final hearing concluded; court set judgment date for Nov. 13, 2026
- Decision could affect precedent on statements by executives about competing acts
- Industry watching for implications on agency communications and competitive conduct

Read full analysis on kpophit.com

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