- Thrive Eternal is reportedly proposing to reduce or eliminate third-party ticket brokers to maximize control over the resale market.
- The approach would mirror strategies used by the Los Angeles Dodgers under their ownership.
- The Times cites sources estimating a material increase in average ticket prices if implemented.
- The article reports estimates that average Lakers ticket prices could rise from the current average (reported in the piece) to substantially higher levels under the new approach.
- The Times cites scenarios where average prices increase meaningfully, driven by tighter control over resale inventory and pricing.
- Fans should expect potential changes to ticket purchasing and resale practices if the new ownership pursues this plan.
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