- Press and advertising partners reconsidering placements and tie-ups with the program
- Concerns cited about non‑standardized content control and undisclosed sponsorships
- Industry sources telling Chosun the move undermined trust between broadcasters and talent managers
- May prompt stricter vetting by agencies before talent appear on privately produced shows
- Could affect how brands and broadcasters structure sponsorship and exclusivity agreements
- Raises reputational risk calculations for agencies when managing artist appearances
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