Amazon locks Muse out as agent blocking spreads to retail and travel

Amazon has locked Muse out of its store, joining JPMorgan and Schwab in barring AI agents from acting on their sites. Delta and Yelp have similar rules, while Walmart, Best Buy, and Shopify are opening to approved agent integrations.

Reported bydealroom.co (opens the original story)

In this brief: 3 sections 2 min read

- Amazon has locked Muse out of its store entirely
- JPMorgan turns away any third-party agent signing in with customer banking credentials
- Schwab blocks outside agents from moving client money 'dozens of times a week', per CEO Rick Wurster
- Delta bars third-party agents from booking flights; Yelp allows only agents under paid data-licensing deals
- JPMorgan CEO Jamie Dimon warned of a 'liability transfer' when customers let outside agents in
- A viral post on the agent blocks has drawn roughly 4 million views, per Dealroom
- Users also report Grok and OpenAI's Dots agents hitting the same walls
- Meta has partnered with Walmart and Best Buy for agent access
- Shopify is opening its network to agents
- Schwab lets external models check balances and pull research via its own MCP servers, without moving money

Read full analysis on dealroom.co

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