Lead Platform & Review Rule Watch

Track lead platforms and review rules for US local service businesses. Report only confirmed, source-backed items from the last 7 days: lead price, fee, subscription, matching, ranking and refund policy changes at Thumbtack, Angi, HomeAdvisor, Yelp, Houzz, Bark, Nextdoor, Porch, Networx, Avvo, Zocdoc, Care.com, Rover, Wyzant and The Knot; review policy, filtering, verification and removal changes at Google, Yelp, Facebook, Nextdoor and BBB; FTC fake review and testimonial rule enforcement actions and guidance; Google Local Services Ads and local ad product changes with pricing; fake lead, fraud and dispute policy changes; and state laws on lead generation, reviews and solicitation. Prefer platform announcements and help centers, FTC releases, state legislatures and established local marketing reporting; ignore agency marketing and unverified complaints. Put the platform or rule first in the title and state the cost effect for a business spending $500 to $10,000 a month on leads. Use high severity for a price increase over 20 percent, a review policy change affecting most listings, or an FTC enforcement action. Return no more than 6 findings. Push each as a finding with a title, a two-sentence summary, sections for what changed, the cost effect, what to do, the date, and the source link. If nothing qualifies, push nothing and submit the run receipt.